A List Apart: “Whitespace is often used to create a balanced, harmonious layout. One that just ‘feels’ right. It can also take the reader on a journey through the design in the same way a photographer leaves ‘looking room’ in a portrait shot by positioning the subject off the center of the frame and having them looking into the remaining space. When whitespace is used to lead a reader from one element to another, it’s called ‘active whitespace.'”