the upside of irrationality

Dan Ariely (BSS #344)

Dan Ariely is most recently the author of The Upside of Irrationality. Condition of Mr. Segundo: Looking about for Dichter’s egg. Author: Dan Ariely Subjects Discussed: [List forthcoming] EXCERPT FROM SHOW: Correspondent: The question is whether or not there is some kind of maximum threshold. An escalation of that one item that makes something unique […]

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