I certainly hope Angry Asian Man is all over this one:

Counterpunch: “One recurring theme which runs through most of the promotional ads for skin-whitening posted at Asia registered internet sites is the claim that skin-whitening cosmetics can transform the ‘yellow’ skin tones of Asian women to flawlessly ‘radiant’ white. These advertisements often deploy the visual technique of ‘before’ images of ‘unhappy,’ ‘dark’ faces of ‘Asian-looking’ models and ‘after’ images of smiling ‘whitened’ faces of the same models .”