East Bay Express: “Unfortunately, when Google withholds advertising it also withholds the accompanying revenue, cutting off money whenever Web sites publish stories it deems too violent or tragic. Regardless of how important a story may be, the company’s algorithm pulls its advertising whenever it detects too much carnage. Asked if Google would display ads next to stories about the recent Israeli massacre of Lebanese children, for example, Ghosemajumder says, ‘That’s an example of something that is very difficult to find sensitive advertising [for].’ The larger Google gets, and the more indispensable it becomes to news-related Web sites, the bigger this problem will become.”