Carolyn Kellogg on SXSW: “As a group of us finished lunch, we realized we had an hour to kill before the next session. ‘Where should we go for a beer?’ I asked, standing up. They looked at me blankly. One checked his watch (it was 2:15 p.m.). ‘Come on, it’s SXSW!’ I urged, not realizing I was barking up the wrong network cable. Everyone demurred, preferring to get back to the conference hall, they said, to get connected to the Internet again.”