Mark Penn: “I CAN BE PRESIDENT. This idea has potential for a viral campaign among moms — it is about your sons and daughters believing that they too can be president. Your success paves the way for them. It is about the emotional connection between you and their dreams for the kids, especially their daughters. We are making a video with celebrities saying what they would do if president. The launch of this has good potential to catch on.”

If you’re fond of observing political implosions, there’s a big article in this month’s Atlantic (and a hearty list of memos) chronicling the rise and fall of the Hillary Clinton presidential campaign. It amazes me just how out of touch some people are about the Web in 2008. (via Ghost in the Machine)